It’s pronounced [chee-chah] [broo-ing].
As a new company based out of West Salem, Oregon, Xicha Brewing [chee-chah] [broo-ing] provides a Latinx cultural experience by creating community around beer and food.
We are a small group committed to fostering a positive workplace focused on creating community through the products we make. Xicha Brewing currently distributes mainly in Salem, Oregon area with few accounts in the surrounding markets. We are looking to expand our wholesale program and are looking to bring on an experienced, enthused, brand-focused team member to help us expand our reach.
Is this you?
Have a background in beverage sales? An interest in Hispanic/Latino culture? If so we’re looking for someone that is excited to jump on to a new team to help us grow. This person will be our go-to on all things wholesale. Primarily, they will be expanding our reach through sales of our beer products to on/off premise accounts, increasing product placements, establishing new accounts, promoting and conducting tastings, and killing it with those brand ambassador skills for Xicha at events around Oregon. This is a full-time gig, and our hope is to find a long-term compadre who seeks to grow with Xicha Brewing.
Minimum 2 years beer, wine, or cider sales experience are preferred but not required
Bachelor’s degree in Marketing or Business Administration or related field
Proven sales track record
Computer literate with proficiency in CRM/Contact management platforms
Strong organizational skills
Excellent communication and customer service skills
Events planning experience
Good public speaker
Goal-oriented & self sufficient
Clean driving record
Able to travel at least two to three days per week and work weekend events
Maintain consistent market presence across primary market
Create and maintain relationships with on and off-premise accounts, grow sales in existing accounts
Educate distributor reps about our product and pricing information
Ensure correct shelf pricing
Communicate upcoming seasonal releases
Coordinate limited release distribution and other special requests with key accounts
Identify strong potential accounts
Approach new accounts with product information and samples
Keep detailed notes on contact information and status of each potential new account
Follow through on sales opportunities with management, distributors and their sales representatives
Ability to close sales opportunities
Sales & Account Management
Track and analyze territory sales numbers to direct and guide personal activities and efforts
Responsible for weekly sales recaps
Track inventory and minimize out of stocks and/or product shortages
Keep organized notes and files on all accounts and contacts
Be a good representative of Xicha Brewing through professional and positive interactions with customers, other breweries, and accounts
Continuing beer education for accounts and consumers alike
Responsible for all outside events, brewery festivals and promotions
Organize and lead beer tastings and trainings for on premise accounts
Set up and staff consumer events and promotions
Coordinate with event hosts
Educate the public on Xicha Brewing
Set up and take down attractive booth displays
Attend industry events to represent Xicha Brewing and network within the industry
Follow industry trends and opportunities across the Northwest and specifically Oregon
Gather market information and customer feedback regularly
Communicate and inform management regularly
Work directly with ownership to achieve company goals
Attend Xicha Brewing tastings and staff education trainings
Base salary plus bonus program
Providence Health provided health insurance option
Use of company vehicle for travel including outside sales and events
Paid time off
Per diem for lodging and meals
Ongoing professional development
All the normal perks of working for a place that makes delicious beer…and food.
Hit us up with your info
If you feel like you’re the right fit for the gig, please email your information and resume/CV to firstname.lastname@example.org with “Sales Rep Job” as the subject.